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Why dates?

Dates offer what refined sugar cannot:

Sweetness with benefits.

Think fiber, minerals, natural energy, and caramel-like flavor. Every Born.Chew.Run. cookie is made only with nourishing, kitchen-level ingredients and sweetened solely with dates for joy, nourishment, and everyday eating.

Dates are a natural sweetener with benefits built in. Their fiber helps slow sugar absorption, giving your body a gentler energy curve than refined sugar. They contain potassium, magnesium, and antioxidants — nutrients that support heart health, digestion, and overall wellness. Because they are a whole food, dates bring sweetness plus nourishment. It is the difference between fueling your body and just feeding it.

While whole dates are our primary sweetener, in some recipes we blend in date syrup for texture, structure, and balanced sweetness. Date syrup is still made from fruit, not from a refinery, and retains minerals that refined sugar loses. Even when we cannot rely 100% on whole dates, we stay true to our values:

No refined sugar. Ever.

Our story

Born.Chew.Run. started with a simple question:

Why does snacking feel like a compromise?

As a mom, I was constantly reaching for something quick—between school drop-offs, work, caretaking, and life. As a designer and lifelong baker, I also knew how many so-called “healthy” snacks were anything but: packed with sugar spikes, seed oils, artificial sweeteners, or ingredients that left you feeling worse an hour later.

I wanted something different. Something real. Something that worked with your body, not against it.

So I started experimenting in my own kitchen.

A different kind of cookie

This brand wasn’t created to follow trends.

It was created to fill a real gap.

Born.Chew.Run. isn’t a dessert pretending to be healthy. It’s a functional, nourishing snack that just happens to taste great. Every recipe is built around a few core principles:

  • Naturally sweetened with dates
  • No processed sugars or artificial sweeteners
  • No seed oils
  • Gluten-free, organic, and vegan
  • Made with whole, recognizable ingredients

The result is a cookie that delivers steady energy, real satiety, and comfort without the crash.

There was nothing like this on the market because most snacks are designed for shelf appeal or shortcuts. These are designed for people.

Who it’s for

Moms with small kids. Because you need something you can grab with one hand, share if needed, and trust completely. No sugar highs. No guilt. No ingredient second-guessing.

The elderly. Soft, nourishing, easy to digest, and gentle on blood sugar without sacrificing flavor or pleasure.

Athletes and active people. A clean source of fuel before or after movement. Real carbohydrates, real fats, real ingredients that support endurance and recovery.

And honestly? It’s for anyone who wants a snack that has their back.

From the recipes to the packaging, every detail is intentional. Born.Chew.Run. brings together baking, design, and nutrition to create snacks that feel good to eat because they do your body good.

Born from nature.
Chew with joy.
Run to live your best life.

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